Creative Director & Cultural Strategist
Working across creative direction, cultural strategy, visual identity, and artist development within fashion, music, and entertainment.
After studying Fashion Design, Pattern Making & Garment Construction at IED Madrid, my career began in styling, trend research, and creative production, later expanding into PR strategy, artist consultancy, and entertainment-focused projects.
Throughout the years, I’ve collaborated with brands, artists, media platforms, and creative teams developing visual concepts, campaigns, audiovisual productions, live shows, tours, and cultural experiences.
My work combines aesthetic sensibility, trend intelligence, and strategic thinking to build identities, narratives and culturally relevant experiences.
Projects connected to companies including Forbes España, L’Oréal, Levi’s, and Inditex.
COLLABORATING WITH ARTISTS
Creative direction and artist development focused on building cohesive visual identities, emotional connection, and long-term artistic narratives across music, performance, and culture.
From concept development to project execution, I work closely with artists to shape creative universes, assemble the right collaborators for each context, and create culturally resonant experiences aligned with both artistic vision and audience perception.
With a strong understanding of the creative industry landscape and an extensive network across disciplines, I approach each project through connection, intuition, and strategic collaboration.
DEVELOPING BRAND IDENTITIES
Creative direction, visual strategy, and cultural positioning for brands seeking to build distinctive and emotionally resonant identities.
Combining trend intelligence, editorial thinking, and strategic sensitivity to create culturally relevant experiences while translating brand values into cohesive visual languages and meaningful audience connections.
CULTURAL RESEARCH & DIRECTION
Creative research, cultural projects, audiovisual experimentation, live experiences, and interdisciplinary collaborations connecting identity, art, and contemporary culture.
SELECTED PROJECTS
EDITORIAL
C TANGANA – FORBES ESPAÑA
EDITORIAL
JAIME ASTRAIN – FORBES ESPAÑA
EDITORIAL
LEVI’S COSY UP – NEO2
EDITORIAL
AW LOOKBOOK – LE MILE MAGAZINE
EDITORIAL
AYAX – ICON EL PAÍS
EDITORIAL
MARÍA KE FISHERMAN – NEO2
EDITORIAL
JUICY BAE – NEO2
STYLING
LA BEBE – LATIN GRAMMY’S
STYLING
MAIKEL DE LA CALLE – TOUR
STYLING
KYNE & AISSA ASLANI – DANGEROUS
STYLING
CARLOS JEAN – DOWNTOWN
CREATIVE DIRECTION
LUNA KI — POR NO ESTAR
CREATIVE DIRECTION
NATALIA LACUNZA – 40 MUSIC AW
CREATIVE DIRECTION
ALBA RECHE – SHOOTING
CAMPAIGN
NEW ERA – SPRING SUMMER
CAMPAIGN
IKER CASILLAS – MOVISTAR +
CAMPAIGN
TOMMY HILFIGER – SEBASTIÁN YATRA
CAMPAIGN
GARNIER – TV SPOT
CONTACT
For project enquiries, collaborations and creative direction requests.
